Batch is a mobile e-commerce application that lets consumers buy, gift, or try in 10 seconds, straight from a QR code or NFC tag.
The company raised $5.4mm from Coatue, 776 (Alexis Ohanian), Weekend Fund (Ryan Hoover), Shrug Capital, and Mantis VC (The Chainsmokers), Scott Belsky, and others.
Product Overview
Powered by App Clips, Batch is the fastest way to reorder from a QR code on packaging…
or an NFC tag…
Our self-service tooling enables brands to build their own vibrant, branded experiences
In addition to products and packaging, Batch QR codes are embedded into brand assets and out-of-home campaigns
We also built out motion graphics and purchasing experiences for large festivals to drive engagement from the venue
We experimented with the cutting edge technology enabled by App Clips, including push notifications that work even without an app download
And we added features beyond just reorder, letting customers gift through Apple Pay transaction and a text message
We explored and experimented with many features that we never shipped, like in-person group buying
and in-person gamification:
As we worked with our entertainment customers, we explored merchandise incentives that involved real-time VIP experiences:
