Batch

Batch

Batch is a mobile e-commerce application that lets consumers buy, gift, or try in 10 seconds, straight from a QR code or NFC tag.

The company raised $5.4mm from Coatue, 776 (Alexis Ohanian), Weekend Fund (Ryan Hoover), Shrug Capital, and Mantis VC (The Chainsmokers), Scott Belsky, and others.

Product Overview

Powered by App Clips, Batch is the fastest way to reorder from a QR code on packaging…

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or an NFC tag…

… or an NFC tag
… or an NFC tag

Our self-service tooling enables brands to build their own vibrant, branded experiences

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In addition to products and packaging, Batch QR codes are embedded into brand assets and out-of-home campaigns

Take-home brand assets
Take-home brand assets

Lyft in-car sampling pilot
Lyft in-car sampling pilot

We also built out motion graphics and purchasing experiences for large festivals to drive engagement from the venue

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We experimented with the cutting edge technology enabled by App Clips, including push notifications that work even without an app download

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And we added features beyond just reorder, letting customers gift through Apple Pay transaction and a text message

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We explored and experimented with many features that we never shipped, like in-person group buying

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and in-person gamification:

Credit Card Roulette
Credit Card Roulette
Brand Trivia
Brand Trivia

As we worked with our entertainment customers, we explored merchandise incentives that involved real-time VIP experiences:

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